Fill in the details of your project. Get a professional, structured case study outline that tells the right story to the right clients.
Fill in what you know. Leave blank what you don't. The outline will still work.
Clients care about results first. "40% increase in conversions" in the first sentence beats a paragraph about your research process.
Your case study should be about the client's transformation, not your skills. Position yourself as the guide who helped them achieve the result.
"Improved performance" is forgettable. "Page load time dropped from 4.2s to 0.9s on mobile" is memorable and credible.
Before/after comparisons are the highest-converting element in a case study. Even a rough before screenshot makes the transformation tangible.
3 to 5 excellent case studies beat 15 mediocre ones. Curate ruthlessly. Each case study should target a specific type of client or project you want more of.
Ask the client for feedback after launch. Even qualitative outcomes ("The client said bookings went up immediately") are valuable. Timeline saved, problems solved, and team hours reduced are also results worth documenting.
Best practice is to ask. Most clients are happy. It's free publicity for them. If they're sensitive about specific numbers, offer to publish without the metrics or use a "confidential client" version.
A strong portfolio attracts the right clients, and the right clients get the work that becomes your next best case study. Let's build something together.