JST --:--:--

Website Teardown Scorecard

Answer honestly. Score your website across 6 critical dimensions and find exactly where it's losing visitors, trust, and conversions.

Rate your website

Check everything that's true of your site right now
brush
Design & Visual Identity 0 / 4
Consistent brand colors used across all pages
Headings, buttons, and accents share a unified palette
Professional typography with clear hierarchy
Distinct heading, body, and caption sizes
High-quality images and visuals (no stock photo clichés)
Photography or illustrations feel authentic and on-brand
Consistent spacing and padding throughout
Content doesn't feel cramped or overly spaced
touch_app
UX & Navigation 0 / 4
Visitor knows what you do within 5 seconds of landing
Clear headline that explains your offer immediately
Navigation is simple and findable on all devices
Mobile menu works, max 5 to 6 nav items
Clear next step on every page (no dead ends)
Every page guides the visitor somewhere meaningful
Contact info or CTA is visible without scrolling
Phone, email, or a button in the hero or nav
manage_search
SEO Basics 0 / 4
Each page has a unique, descriptive title tag
Shows in browser tab and Google results
Meta descriptions written for each key page
150 to 160 character summaries that encourage clicks
Images have descriptive alt text
Accessible and indexed by search engines
Site loads in under 3 seconds on mobile
Check with PageSpeed Insights
speed
Performance & Mobile 0 / 4
Fully responsive across phone, tablet, desktop
No horizontal scrolling, touch targets are large enough
Images are compressed and in modern formats (WebP)
Not serving 4MB PNG files
No broken links or 404 errors
Check with a free broken link scanner
HTTPS secure. Padlock shows in browser
SSL certificate installed and active
verified
Trust Signals 0 / 4
Testimonials or reviews visible (real, named, specific)
Not generic. Includes name, company, or photo
Privacy policy and terms of service pages exist
Required for GDPR and user trust
About page or team section feels human and personal
Real photos, not illustrations or stock
Social proof: logos, awards, press, or client count
Even a "worked with" section builds credibility
conversion_path
Conversion & CTAs 0 / 4
Primary CTA button stands out visually (not grey)
High contrast color, not blending into the page
CTA copy is specific ("Book a Call") not generic ("Submit")
Tells the visitor exactly what happens next
Contact form or booking link works and is tested
Emails actually arrive, confirmation is sent
Analytics tracking is installed (GA4, Plausible, etc.)
You know where traffic comes from and what converts

Why most websites underperform

visibility_off

No clear offer

If visitors can't understand what you do in 5 seconds, they leave. Most sites bury their value proposition below the fold.

phone_android

Broken on mobile

Over 60% of web traffic is mobile. Unresponsive layouts, tiny tap targets, and horizontal scroll destroy conversions silently.

sentiment_dissatisfied

No social proof

Buyers check for trust signals before contacting you. A single real testimonial with a name outperforms 10 generic ones.

ads_click

Weak or buried CTAs

Generic buttons like "Submit" or "Learn More" don't tell visitors what happens next. Specific CTAs convert 2 to 3× better.

Frequently Asked Questions

Is this a real audit or just a checklist?expand_more

It's a self-assessment checklist based on real conversion and UX principles. For a professional audit with heatmaps, user recordings, and code-level analysis, that requires human review, which is what the "Professional Review" CTA leads to.

What score should I be aiming for?expand_more

Above 75 is solid. 85+ means your site is doing its job well. Below 60 suggests foundational issues that are actively costing you leads and conversions, worth addressing before any marketing spend.

Can I fix these myself without a developer?expand_more

Some yes. Title tags, meta descriptions, adding testimonials, and fixing broken links can be done without code. Layout, mobile responsiveness, and performance optimizations typically need a developer, especially if you're on a custom-built site.

Know the gaps. Time to close them.

A professional review goes deeper: heatmaps, competitor analysis, and a prioritized improvement roadmap you can act on immediately.

Related Tools