Do you need a bilingual website in Japan? A decision guide
If your customers read English and Japanese, yes. Who needs a bilingual website in Japan, and how to build one that Google shows in both languages.
Blog
Notes on design, building websites and apps, and life in Japan.
Restaurant online ordering vs Uber Eats fees: does it pay?
Uber Eats takes 20–30% of a US delivery order. Direct ordering costs a card fee and a flat monthly price, so about 10 regular orders a month covers a $59 app.
Missed-call text-back for trades: how to stop losing jobs
Missed-call text-back sends an automatic text to anyone whose call you miss, so they wait for you instead of ringing the next trade. Here's how it works.
Connect your careers page to an ATS: a small-business guide
Three ways to connect a careers page to an ATS: embed a widget, sync jobs to your own pages, or link out. How they compare on SEO, looks, effort and cost.
Restaurant website checklist: 9 fixes for more orders
A 9-point restaurant website checklist: text menu, ordering in two taps, hours that match Google, tap-to-call, allergens and schema, each with a 30-second check.
How to get your business cited by ChatGPT and AI Overviews
AI search mostly cites local businesses that ordinary search already trusts. Be crawlable, write clear service pages and complete your Google Business Profile.
Everyday inventions we take for granted: lessons for design
The shampoo pump, the windshield wiper, the zipper and the shopping cart each fixed one small annoyance so well that we forgot it ever existed. Here is the story behind each one, and why the same idea is the best test of a good website.
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